Aiden Smith studied Illustration at North Wales School of Art and Design. PROOF SPIRIT became a reality in 2012, although its origins and ethos have far earlier roots. The company’s aim is to produce exciting work with high production values while maintaining artistic integrity. Other than that, anything goes. PROOF SPIRIT defies categorisation – the company will evolve and move in many unforeseen directions. Terms such as ‘graphic design’, ‘illustration’ and ‘fine art’ are increasingly irrelevant. PROOF SPIRIT deals in words, pictures and objects.